Rogierbosschaart

Project

A creative collective should be run exactly so... collectively.

While this collective way of working already existed in the physical space — through social interaction and shared projects — it was missing in the digital realm, where most web infrastructure remains top-down.

The new website provides the collective the capacity of self-determination through personal profile pages, news-items and the simplification of the website-update process.

User Dashboard

Each member of the collective has access to a personal Dashboard page, where they can create & update their profiles and add news-stories to keep the public up to date on their projects.

User hierarchy

There are three distinct user types (regular, admin, super-admin), each with their own level of access to changeable features, to enable the collective to effectively self-moderate the entire website.

Easy Image Update

All website images can be quickly updated by all admin & super-admin users. This allows for collective website maintenance and dynamic expression.

Personal profile pages

Profile pages are easily created and updated by members. With the ability to upload up to 20 images, texts and the control over their profile's visibility status, giving them agency over their own outward appearance.

Scope

Design and build a decentralized web application for creative collective De Vliegtuin.

Translate the collective’s physical self-management into a digital structure.

Create a clear content framework for members, events, and public communication.

Enable members to publish independently, with shared responsibility.

Execution

Designed a clear user hierarchy balancing autonomy and moderation.

Built a flexible content system for profiles, news, and events.

Created a self-service publishing flow so members no longer depend on a single website manager.

Structured moderation roles to support openness without losing clarity.

Impact

Shifted update frequency from → quarterly updates, to → weekly updates.

Doubled member engagement through direct content ownership.

Increased public visibility and discoverability (improved SEO/search ranking).

Strengthened internal cohesion by aligning digital structure with collective values.

Tools

Ruby on Rails / HTML/CSS / Hotwire/Stimulus JS

De Vliegtuin

Digital Infrastructure for a Creative Collective.