Tuurlijk Wijnen
E-commerce Platform & Brand Execution
Project
Tuurlijk Wijnen is a fully online wine store built around both direct sales and storytelling.
The existing website lacked a clear visual identity and commercial focus. The goal was to create a professional, conversion-oriented webshop that expressed the brand’s character through typography and layout, while supporting scalable e-commerce operations.
Role
Designer / Developer
Scope
Design and build a conversion-focused webshop.
Establish a cohesive visual identity through typography, color, and layout.
Structure products, payments, and inventory for scalable operations.
Implement and customize the 1FoldSoftware Winemakers plugin.
Execution
Designed and developed the webshop using WordPress and Elementor.
Implemented WooCommerce for payments, product management, and inventory structure.
Customized the Winemakers plugin in PHP to accommodate specific wine classifications (country, region, subregion).
Redesigned producer pages to support both storytelling and direct sales.
Structured navigation and product presentation around clarity and conversion.
Impact
Transformed an inconsistent website into a professional, sales-oriented platform.
Integrated producer storytelling with direct e-commerce functionality.
Established reusable producer-page architecture for future growth.
Delivered a scalable foundation for expanding product inventory.
Tools
Wordpress / Elementor / Woocommerce / PHP