Tuurlijk Wijnen
E-commerce Platform & Brand Execution
Project
Tuurlijk Wijnen is a fully online wine store built around both direct sales and storytelling.
The existing website lacked a clear visual identity and commercial focus. The goal was to create a professional, conversion-oriented webshop that expressed the brand’s character through typography and layout, while supporting scalable e-commerce operations.
Role
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Designer / Developer
Scope
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Design and build a conversion-focused webshop.
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Establish a cohesive visual identity through typography, color, and layout.
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Structure products, payments, and inventory for scalable operations.
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Implement and customize the 1FoldSoftware Winemakers plugin.
Execution
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Designed and developed the webshop using WordPress and Elementor.
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Implemented WooCommerce for payments, product management, and inventory structure.
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Customized the Winemakers plugin in PHP to accommodate specific wine classifications (country, region, subregion).
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Redesigned producer pages to support both storytelling and direct sales.
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Structured navigation and product presentation around clarity and conversion.
Impact
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Transformed an inconsistent website into a professional, sales-oriented platform.
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Integrated producer storytelling with direct e-commerce functionality.
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Established reusable producer-page architecture for future growth.
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Delivered a scalable foundation for expanding product inventory.
Tools
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Wordpress / Elementor / Woocommerce / PHP